IG Academy

This educational portal was designed for IG,
a global spread betting, stockbroking and investments company.

 

The main purpose of the microsite is to offer educational content and ultimately to convert readers into signed up users, using a freemium model, with some content free to use (and hence visible in Google), and some only available once you have signed up for an account.

 

My role was to create the user journey and wireframes, and design the look & feel of the site’s interface.